Auto e Donna

Donne alla guida in Arabia Saudita


Sempre più vicini alla nuova normativa che da giugno 2018 permetterà alle donne di guidare in Arabia Saudita, il paese arabo era l’unico al mondo che non concedeva questo diritto.
Per celebrare la storica decisione dell’Arabia Saudita di consentire alle donne di ottenere la patente di guida, Nissan ha proposto a un gruppo di giovani donne di mettersi per la prima volta al volante affiancate da istruttori molto speciali.
Per raccontare l’iniziativa, Nissan ha realizzato un video di grande ispirazione inserito nella campagna Nissan #SheDrives, che incoraggia le donne a diventare nel 2018 delle guidatrici a tutti gli effetti.

Nel video le donne intervistate raccontano che, pur essendo felici di questa possibilità, temono la riluttanza di alcuni membri delle loro famiglie.
Per aiutarle a superare questa difficoltà, Nissan ha invitato le aspiranti guidatrici a potenziare le proprie abilità al volante e migliorare la sicurezza nella guida partecipando a una lezione pratica, ma con un colpo di scena.
Invece degli istruttori professionisti si sono presentati sul sedile del passeggero i rispettivi mariti, padri e fratelli, proprio coloro che avevano espresso le iniziali riserve alle giovani donne e che invece sono diventati i loro insegnanti a partire dall’occasione creata da Nissan.

Bader Al Houssami, CEO di Nissan Saudi Arabia, ha dichiarato: “Il 2018 segnerà un momento fondamentale nella storia dei diritti delle donne del Regno saudita. Volevamo lanciare una campagna che avesse un valore aspirazionale oltre che innovativo, una scelta in linea con la visione di Nissan. La campagna #SheDrives vuole motivare le donne di tutta l’Arabia Saudita attraverso un messaggio chiaro: quando arriverà il momento, la scelta di guidare sarà solo vostra.”
Alle nuove guidatrici dell’Arabia Aaudita Nissan suggerirebbe tutti i modelli senza discriminazioni come per gli uomini a seconda del proprio uso, consumo e gusto.


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